The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Unilever - AXE
Client
Title
Category
Award
Points
AXE Residue
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Outdoor / Outdoor: Campaign
Points: 10.0
Imprints
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Evidence
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Consumer Television / :20 and Under - Single
Points: 5.0
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Beds
Agency: Lowe Bull / Johannesburg
Client: Unilever - AXE
Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 5.0
Client:
Unilever - AXE
Title:
AXE Residue
Category:
Outdoor / Outdoor: Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever - AXE
Title:
Imprints
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
Evidence
Category:
Consumer Television / :20 and Under - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Television / :20 and Under - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0